Saltycake Services Menu

Brand Identity

When your single logo and color palette isn’t proving to foster the growth that you want for your brand and you know that you need to invest in real, creative collaboration, this is for you.

  • Brand strategy backed by research, including discovery call (coffee date) and moodboard (visual direction)

    1-3 hand-drawn sketches to review to help with creative direction

    PLUS complete visual identity including (burt not limited to):

    Primary logo and 1-3 secondary logos including at least one wordmark

    Brand icons or illustration

    Brand Pattern

    Color palette and typography

    Custom, comprehensive Brand Guidelines

    Social Media Profile Image

  • Pricing for Brand Identity Design starts at $2,250. Please inquire via CONTACT form to learn more.

Illustration

A welcome addition to level-up your branding, visual communications, marketing, even merchandise and apparel. (You aren’t obligated to only slap your logo on a shirt and call it a day, right?!)

  • Illustration can be added to your Brand Identity Design package, or it can be requested as a standalone service. With either of these options I’ll be happy to chat further and answer questions and get an idea for what you have in mind. What’s included can vary, but you don’t know until you ask, right?!

  • Pricing for Illustration varies by project and typically starts at $550 and can vary or increase depending on the scope of the project. Please inquire via CONTACT form to learn more.

Label and Packaging

Along with personal guidance and creative expertise to help make your product stand out on a crowded shelf, label and packaging design is offered on a case-by-case basis. So, if you're curious, get in touch!

  • Fully designed labels, packaging, or something that essentially wraps around your product to help you sell it. At this time I don’t have the means to print in-house so this does not include printing (that would be outsourced) but we can chat more about that on our coffee date!

  • Pricing for Label and Packaging Design can vary by project and typically starts at $1,450 and can vary depending on the scope of the project. Please inquire via CONTACT form to learn more.

Poster and Print

Print is NOT dead! If you’re looking for some bold, illustrative and eye-catching materials, and if it's something that can be printed, we should chat!

  • Offer can vary depending on interest and made-for-print materials such as posters, post cards, rack cards, brochures and booklets are what’s currently on the menu. That said, if you have something in mind, don’t hesitate to reach out. Let’s have coffee and talk design!

  • Pricing for poster and print design typically starts at $450 and can vary or increase depending on the scope of the project. Please inquire to learn more.

Add-ons for Custom Services:

• Social Media Templates: Various sizes, 1:1, 4:5, 9:16 — 1-3 (Static) Templates of each

• Branded Print Materials: Business Cards, Postcard, Rack Card or Brochure promoting your business

• Custom Art for Apparel: You’re allowed to do more than slap your new logo on a shirt.

let's get to work

All creative services include an initial “Coffee Date” introductory call whether in-person or virtual, for free! Some services offered on a case-by-case, custom order, exclusive, retainer, or package options. Please note that cost for services and pricing listed does NOT include cost to print materials if needed. Instead, printing is outsourced. I can guide you on where and how to print if needed as well! Whatever you are in need of that’s creative, visual, design or brand-related, it’s best to reach out via my CONTACT FORM to learn more!

The Process

Coffee Date

This is our first and (in)formal introduction and discovery call where, after you’ve inquired via my contact form, we meet and talk more about you, your brand, and your goals. I’ll listen to your story and we’ll discuss deliverables, timelines, budget, and our next steps.

Strategy Sesh

This is when you’re ready to move forward with our project; I’ll dive into creative research and building a strategy (if it’s for your brand identity project specifically.) From here I provide a curated moodboard for your approval. For other projects I will still conduct the research, which could even lead to me providing you with some initial sketches, drafts, or other direction for the project at this stage.

Make Cool Stuff

This is where I begin the intricate and time-consuming process of drawing, developing, designing, and redesigning whatever it is that we’re working on at this stage. This is where it all starts to take shape and actually look like something.

Special Delivery

When done, I will carefully collect and curate all approved deliverables into a neat little package accessible via online dropbox. It’s not “goodbye” now, though, as I often wish to leave our collaboration with an open-ended invitation to work together again should the need arise in the future. I love making meaningful connections with brands whom I work closely with!

Here for this, Sign me up!