BRANDS WITH ROOTS
for businesses tired of blending in
Story-led branding and illustration for founders of handmade, artisan, and nature-based businesses.
Your brand should look and feel as handmade as your products.
Meet the Founder
I’m Cassie, Founder, Brand Designer and Illustrator.
I’m a creative, always have been. I was the artsy friend, the one who could draw, the one who took all the art classes in school. I studied graphic design in college and I have two degrees in it, although I’ve honestly learned more from experience than school ever taught me.
My path has never truly been straightforward, more like a very uneven, twisting, winding road the whole way. If there’s one thing I know now that I could go back and tell my younger self it’s that business ownership, like design, is a process and a journey.
Branding isn’t just logos, it’s all of thebespoke brand visuals that elevate your business’s look and feel and tell your story. If you’re ready for your brand to grow and flourish instead of blend in and get buried, this is for you.
BRAND IDENTITY DESIGN
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√ Primary Logo
√ Up to two (2) Secondary Logos
√ Up to two (2) Brand Marks
√ Up to three (3) Illustrated Icons
√ One (1) Bespoke Brand Pattern
√ Social Media Profile Image
√ Curated Typography and Color Palette
√ Tailored Brand Guidelines Document
√ Brand Strategy: Research and Competitor Analysis
√ Creative Direction
√ One (1) Preliminary Brand Identity for Review
√ Up to Three (3) Rounds of Design Revisions
√ All Relevant Design Files Delivered in Digital Format
√ Professional Guidance for Proper Usage of Brand Identity Assets
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Investment in Brand Identity Design services starts at $4,000+
ILLUSTRATION & MERCH*
Custom, versatile, personality-driven, playful, whimsical… Illustration is the way to bring your brand, your products, and your marketing to a whole new level.
*We’re not just talking about slapping a logo on a t-shirt.
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√ Brand Identity
√ Custom Characters and Mascots
√ Labels and Packaging
√ Posters
√ Brochures
√ Signage
√ Promotional Materials
√ Apparel
√ Social Media
√ Website
√ Cover Art
√ Custom Mural
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Investment in Illustration and Merch Design services starts at $1,500+
When it’s not enough just to have a cohesive and industry-defying brand, you now wanna get it and your products in front of your customers’ eyes so some custom-designed packaging is the right move here.
LABELS & PACKAGING
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√ Handmade Products
√ Bouquet Wraps
√ Food and Beverage
√ Craft Beer
√ Wine
√ Album Cover
√ Book/Report Cover
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Investment in Custom Label and Packaging design starts at $2,500+
(Does not include cost to print.)
Let’s get coffee.
My job as a designer is to create artwork for you and your brand but my goal is to also foster genuine connections with the founders, business owners, creatives, and entrepreneurs I have the opportunity to work with. So, before I go designing ANYthing, I’d love to have coffee and chat. Even virtually, I feel like sitting down over a cup of your favorite beverage is so calming, grounding and starts any conversation right.
SO, MY QUESTION IS…