Photo of woman smiling, sitting in a garden surrounded by tall grass and flora.
Photo of woman smiling, sitting in a garden surrounded by tall grass and flora.

A little about me…

If you love coffee, cats, plants, 90’s pop or 00’s pop punk, concerts or crafting, we’ll probably vibe.

It began after a decade-long career: Full-time jobs, freelancing, and co-founding a(nother) creative business at one point before I eventually became burnt out and I left my safe, full-time design job before completely changing careers. That’s when the realization quickly hit me that I really missed design. I missed being creative and getting to build things that are more than just my own. So, without any backup plan I pivoted again and started Saltycake Studio.

Flower graphic, faded light pink color, placed subtly in the background

THE MISSION

To work collaboratively with founders of handmade, artisanal, and product-based businesses, transforming their unique story into strategic, beautiful and functional brands that won’t blend in.

Photo of a laptop, seen from the side with the screen open, sitting atop soomeone's foot with a Vans checkered shoe. In front of a hydrangea bush background.

ONE THING THAT I WON’T COMPROMISE ON…

There is Value in Creativity

Beyond a monetary value I strongly believe that real, human creativity is so valuable to our everyday life and to everyone in the world.

That’s exactly why I work directly with modern makers, artisans, and handmade businesses that are creating real, tangible, unique products that make life more beautiful, more convenient, or more enjoyable.

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