Flora & Flame
Brand Identity Design
Flora & Flame is a sustainable handmade candle brand created by a flower farmer whose desire for more unique centerpiece decor for her wedding lead to her creating custom candles paired with dried florals, resulting in a whimsical candle that both looks and smells amazing.
Included in the brand identity design for Flora & Flame are primary logo, secondary logos, badge and wordmark, brand patterns, brand icons, curated color palette and typography, as well as bespoke brand guidelines and a brand strategy that kicked off the project and created the direction for the design and creative built around the Flora & Flame brand.