Bill's Bagels

Logo System and Menu Design

Bill’s Bagels is a small, family-run bagel shop in central Maine serving up delicious, homemade bagels, sandwiches and other carb-loaded treats.

Their story: Family owned and operated, Bill’s Bagels was born after Bill’s wife had a very specific pregnancy craving and he set out to learn to make bagels for her. Many recipes and countless recipes later, and their now signature product took off.

I designed a whole identity including logos and submarks that are as fun as they are dynamic. With so many things to focus on; wholesale, in-person sales, baking, packaging, and markets, the owners have more to do than can be listed and I was happy to take on the creative to better help them share their story, products, and to grow. I also designed a menu that is small enough to be handheld and be passed around, shared, or stored, as well as functional enough to use on-site or to order wholesale.

Your brand should be craveable, not forgettable.